Shopify is a comprehensive commerce platform that empowers anyone to initiate, expand, oversee, and elevate a business. It allows businesses to establish an online store, reach out to customers, and facilitate payments across various sales channels and locations—all within a unified platform.

Shopify's proficiency and leadership in commerce stem from the collective experiences of millions of business owners utilizing the platform. The accomplishments of these businesses, whether solopreneurs or enterprise brands, enable Shopify to develop the appropriate features and products to drive businesses today and contribute to shaping the future of commerce.

Shopify consolidates all your commerce activities into a unified platform, providing a single admin interface to access everything from orders and analytics to sales channels.

With Shopify, business owners can construct and personalize an online store, enabling sales in various spaces, such as online platforms, mobile devices, and physical locations like brick-and-mortar stores and pop-up shops. Orders and customer information seamlessly synchronize across multiple channels, spanning from social media to online marketplaces, facilitated by robust integrations—all managed conveniently in one central location.

Shopify is entirely secure and operates on a cloud-based hosting infrastructure, ensuring safe access from any compatible device with an internet connection. This flexibility allows you to manage and run your business from virtually anywhere.

Commerce businesses necessitate a variety of tools to handle tasks such as inventory management, payment processing, and shipping. Integrating these systems can consume both time and money for business owners. That's why Shopify consolidates these technologies to provide a comprehensive overview of all your business activities in one central location: your Shopify admin. Additionally, Shopify seamlessly integrates with third-party tools and apps that are essential for conducting business.

Shopify is a customizable product that comes with a core offering available across various plans. Atop this foundational layer, store owners have the flexibility to add extra products, tailor specific components, and integrate apps to craft a unique experience that aligns with the specific needs of each business.

Every Shopify plan* comprises a core offering that provides everything necessary to transform your idea into a business and commence selling. This includes customizable templates for branding your store, tools for multi-channel selling, integrated payment processing, a fast and secure checkout, and built-in marketing tools. This foundational package serves as the basis upon which Shopify's additional products and applications are constructed.

Here are some features included with your Shopify subscription:

• Customizable paid and free themes. Shopify’s free online store themes have built-in support for animations, including fade-in on scroll, special effects, and hover effects.
• AI features to help you get more done. Generate on-brand content, set up auto-reply, and more with Shopify Magic.
• Access to millions of mobile shoppers on the Shop app. Personalize your mobile store and extend your brand in a matter of clicks. Your Shop Store includes customizable collections, categories, and navigation—just like your online store.
• The world’s best checkout. Shopify plans come with the highest-converting one-click checkout that’s trusted by the biggest brands.
• A custom domain on Shopify. Select and host your domain securely with Shopify, leveraging full controls and configuration to customize easily.

Ready to elevate your business? Shopify Plus is a customizable enterprise solution that offers a scalable and robust platform tailored for high-volume businesses. Join the ranks of some of the world's top brands, such as Ruggable, Knix, and Magnolia, and streamline your operations with a unified platform that provides powerful insights and automation. Sell across diverse channels, increase sales, expedite processes, and unlock strategic partnerships to propel your business forward.

Some featured products exclusive to Shopify Plus:

• Customizable checkout with app integrations. Extend your checkout in a way that’s app-based, upgrade-safe, higher converting, and integrated with Shop Pay.
• B2B process automation usingShopify Flow.
• Customer acquisition with Shopify Audiences. Createcustom audience lists powered by unique commerce insights and drive conversions for a lower cost. And, with smart algorithms, predict relevant customers with greater accuracy.
• 24/7 dedicated tech support.
• Duties and import taxes calculation. Sell across borders through your online store and get access to Plus-exclusive features with Shopify Markets.

When embarking on a business venture from the ground up or contemplating a shift to a new commerce partner, the market offers a myriad of solutions. Is Shopify the right fit for your brand? Evaluate its suitability by considering these distinctive benefits

Shopify supports the entire ecommerce ecosystem

Online, offline, and everywhere in between, Shopify is home to a large, diverse set of entrepreneurs, store owners, developers, and commerce partners.

Shopify takes you global

Shopify empowers entrepreneurs around the world to build, connect, and scale their businesses. With businesses in more than 175 countries, Shopify provides entrepreneurs everywhere the platform, building blocks, and tools needed to sell locally and across international borders.

Shopify empowers creative expression

Shopify believes there should be more unique and diverse voices, stories, and experiences in commerce. That’s why the product is designed with the greatest amount of extensibility, flexibility, customization, and freedom of expression.

Shopify lets your brand shine

Your brand is the star. That’s why Shopify works hard in the background of your branded ecommerce website. Tell the story of your brand and products using themes that support customization, video, and other features to bring your store to life for stand-out buyer experiences.

Shopify is the most integrated commerce platform out of the box

Shopify not only centralizes entire commerce businesses but also offers access to the widest set of commerce integrations built using a shared technical framework. This ensures Shopify has breadth and depth across themes, apps, channels, products, and experiences.

Shopify eliminates unnecessary complexity

Independent business owners wear many hats, especially in the early days of starting a business. That’s why Shopify offers a simple and accessible platform that seamlessly integrates tools and channels in one place. Business owners opt into only what they need, eliminating clutter and streamlining operations.

Shopify is built to grow with you

No matter your technical maturity, growth, size, complexity, or location, you will never lack access to technology and features to build your business. Shopify offers plans and products that flex with you as you scale or evolve.

With millions of independent businesses operating worldwide and selling a diverse array of products, addressing each of their unique needs is a complex challenge. Attempting to incorporate every conceivable feature into one platform could make the product more challenging to use for the majority of business owners.

Instead, Shopify places a premium on ensuring the platform is flexible, allowing users to add functionalities tailored to address the unique complexities of each business. Optional Shopify products and sales channels can be seamlessly integrated directly from the Shopify admin. Moreover, developers worldwide are encouraged to create apps, themes, and other integrations specifically designed for the Shopify platform. This approach empowers businesses to customize their experience based on their individual needs and preferences.

If you're inclined to experiment with the code on your own or enlist the expertise of a Shopify professional, Shopify provides the capability to customize every facet of your business and shopping experience.

• Personalize your theme or build a new theme from scratch.
• Build custom apps for your store using developer tools and Shopify’s APIs.
• Use APIs to power custom experiences, like selling your products in a video game.

You don't need to compromise ease of use for customization and control. With Shopify, you can swiftly launch your store and campaigns, all the while crafting rich and unique experiences reminiscent of those offered by major brands.