The Acumen Online division was created in March 2012 when a client who already had a high ranking website with a very serious SEO plan in place wanted to generate more revenue online via its Retail, Reseller and trade chanels. It was crucial that if we were going to allow them growth that we had to keep their SEO requirements in tact and that we focused predominatly on improving conversion rather than leads.

Acumen looked at all the available NAV integrated websites and none of them were suitable. None could keep running if the connection to NAV went down. None of them could handle their special shipping needs or their custom Trade Points loyalty program so it was decided that they would build their own.

Hamish Penlington sat down with Jeff and Mike and everyone agreed, if they were going to go to the effort of building it, they were going to make sure that it would work with any backend management system. It took 3 months to plan before a single piece of code was written and once we had compiled a list of all the best features of all current shopping carts. We ensured all features would be compatible with any backend and still provide all the benefits of DotNetNuke, and once we were certain it would work, we began.

Development of the 4 applications took another 9 solid months of development and brainstorming but we now have 2 live systems and a third in development due for release on 16th July 2013.

Our team has grown and we are now more passionate than ever to provided businesses with an not just an advantage over their competitors but an asset that generates returns and grows with your business needs.

You can get more information on Acumen Onlines projects by visiting our latest news.

About Acumen Consulting

Our experience with Dynamics NAV (formerly called Navision) started in the late 90's as a client evaluating what was the best system we could implement to improve our business and increase our profitability. In that evaluation process against other leading ERP products, Dynamics NAV won out with its simple, logical and robust approach to solving business problems.

Acumen Consulting was formed in 2006 with its two directors Jeffrey Fletcher and Michael Van Breugel and has grown to a team of over 14 of the best NAV developers sourced from all over the world. Acumen's client base includes some well known names such as Hallensteins/Glassons and Overland Footwear and over 30 more.


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